Campaign Budget Calculator
How to Use This Calculator
This calculator helps you figure out exactly how much money you need to raise. Here is how to use it:
- Fill in each category with your estimated costs. If a line item does not apply to your project, leave it at $0.
- Select your platform from the dropdown. The calculator will automatically figure out your platform and processing fees.
- Review the contingency buffer. The calculator adds 15% by default (you can adjust to 20%) because unexpected costs always come up.
- Your minimum funding goal appears at the bottom. This is the number you should set as your campaign target.
Be honest with yourself about costs. It is better to ask for what you actually need than to undershoot and scramble later.
Recording and Production
| Studio time (hourly rate x estimated hours) | |
| Mixing (per song or flat rate) | |
| Mastering (per song or flat rate) | |
| Session musicians / guest artists | |
| Producer fee |
Subtotal: $0
Physical Products
| Vinyl pressing (quantity x per-unit cost) | |
| CD duplication | |
| Merchandise (T-shirts, posters, stickers) | |
| Album artwork and design |
Subtotal: $0
Digital Distribution
| Distributor fees (DistroKid, TuneCore, CD Baby, etc.) | |
| Playlist promotion / pitching services | |
| ISRC codes / copyright registration |
Subtotal: $0
Music Video Production
| Videographer / director | |
| Location rental | |
| Editing and post-production | |
| Props, wardrobe, extras |
Subtotal: $0
Marketing and Promotion
| Social media advertising (Facebook, Instagram, TikTok) | |
| PR / press outreach | |
| Photography (press photos, promo shots) | |
| Campaign video production | |
| Email marketing tools |
Subtotal: $0
Reward Fulfillment
| Shipping costs (domestic) | |
| Shipping costs (international) | |
| Packaging materials (mailers, boxes, tissue paper) | |
| Special reward items (handwritten notes, limited prints, etc.) |
Subtotal: $0
Platform and Processing Fees
| Select your platform: | |
| Platform fee | $0 (5%) |
| Payment processing fee | $0 (3.5%) |
Total Fees: $0
Contingency Buffer
Things always cost more than expected. Add a buffer to protect yourself.
| Contingency percentage: | |
| Contingency amount | $0 |
Your Campaign Budget Summary
| Recording and Production | $0 |
| Physical Products | $0 |
| Digital Distribution | $0 |
| Music Video Production | $0 |
| Marketing and Promotion | $0 |
| Reward Fulfillment | $0 |
| Project Costs Subtotal | $0 |
| Platform Fee | $0 |
| Payment Processing Fee | $0 |
| Contingency Buffer (15%) | $0 |
| YOUR MINIMUM FUNDING GOAL | $0 |
Remember: This is your minimum goal. If you plan to offer stretch goals, those costs come on top of this number. It is better to hit a realistic goal and exceed it than to set a goal you cannot reach.