How to Customize This Calendar

This calendar covers the 6 weeks leading up to your campaign launch plus the first 2 weeks of your live campaign. Here is how to make it work for you:

1. Copy this entire calendar into a spreadsheet (Google Sheets works great) so you can edit, move, and check off tasks.
2. Adjust the timeline to match your actual launch date. Work backwards from launch day.
3. Skip what does not apply. If you are not on YouTube, ignore those tasks. If you do not have a PR contact, skip press outreach and focus on community instead.
4. Add your own deadlines. Studio sessions, photo shoots, video shoots, and merchandise production timelines should be layered on top of this marketing calendar.
5. Batch your content creation. Instead of creating posts daily, set aside one afternoon per week to create the next 7 days of content.
6. Delegate where possible. A bandmate, friend, or superfan can handle some of these tasks. Mark items you plan to hand off.

Calendar Power Tips

• Content batching: Dedicate Sundays to creating the next week’s posts. Having content ready to go prevents the “what do I post today” paralysis.
• Repurpose everything: A YouTube video becomes a TikTok clip, which becomes an IG Reel, which becomes a Story, which becomes a still image post. One piece of content can fuel 5 or more posts.
• Track what works: Note which posts get the most engagement each week and create more of that type.
• Rest days are okay: If you are posting daily, take one day off per week from social media. Your audience will not disappear.
• Adjust as you go: This calendar is a starting point. If something is working, do more of it. If something is flopping, drop it and try something else.