UTM Parameter Generator for Musicians
UTM parameters are simple tags you add to any link so you can track exactly where your campaign traffic comes from. Use this tool to generate tagged links, then use them everywhere you share your campaign URL. When someone clicks a tagged link, your analytics will show which platform, email, or post brought them in.
How UTM Parameters Work
| Parameter | Required? | What It Tracks | Musician Examples |
|---|---|---|---|
| Source (utm_source) | Yes | Where the link lives | instagram, newsletter, twitter, youtube, blog, press-release |
| Medium (utm_medium) | Yes | The type of channel | social, email, referral, paid, organic, direct-message |
| Campaign (utm_campaign) | Yes | Your campaign name | album-launch-2026, vinyl-presale, ep-crowdfund |
| Term (utm_term) | No | Paid search keywords | indie-rock-vinyl, crowdfunding-music |
| Content (utm_content) | No | Differentiates similar links | bio-link, story-swipeup, header-button, footer-link |
Generate Your UTM Link
Quick picks:
Quick picks:
Quick picks:
Your Generated Links
Every link you generate is saved in the table below (until you refresh the page). Use this as a quick reference while setting up your campaign links.
| Label | Source | Medium | Campaign | Full URL | Action |
|---|---|---|---|---|---|
| No links generated yet. Use the form above to create your first tagged link. | |||||
Pre-Set Suggestions for Musicians
Here are the most common places musicians share their campaign links. For each one, use these recommended UTM settings:
| Where You Are Sharing | Source | Medium | Content |
|---|---|---|---|
| Instagram bio link | social | bio-link | |
| Instagram Story swipe-up/link sticker | social | story-link | |
| Email launch announcement | newsletter | launch-announcement | |
| Email weekly update | newsletter | weekly-update | |
| Email final push | newsletter | final-push | |
| TikTok bio | tiktok | social | bio-link |
| Twitter/X post | social | tweet | |
| YouTube video description | youtube | social | description-link |
| YouTube pinned comment | youtube | social | pinned-comment |
| Facebook post | social | post | |
| Press outreach / media kit | press | referral | press-kit |
| Direct message to fans | personal | direct-message | dm-outreach |
| QR code on printed flyers | qr-code | offline | flyer |
| QR code on merch table | qr-code | offline | merch-table |
Tips for Clean Tracking
- Always use lowercase. “Instagram” and “instagram” will show up as two different sources in your analytics. Stick to lowercase.
- Use hyphens, not spaces. Write “album-launch” instead of “album launch” or “album_launch” for consistency.
- Be specific with content tags. Instead of just “instagram,” use the content field to distinguish between your bio link, story links, and post links.
- Keep a master list. Use the table above as your reference. Before creating a new link, check if you already have one for that placement.
- Test your links. After generating a UTM link, click it yourself to make sure it loads your campaign page correctly.