Investors Information | Masters Radio

Pitch Deck

Masters Radio

A Music Experience Company

OUR VISION

COMPANY

Masters Radio is a music streaming company that plays NEW music from artists first popular 20 years ago or more.

MISSION

Be the go-to company for artists to debut new music, giving their audience access to these songs.
Giving back to the artists who have been ignored by the music industry.
Capture 1-5% of the total streaming market (4M-20M subscribers)

MAIN OBJECTIVES

Continue enhancement of an interactive Mobile Audio and Video Streaming Platform to create an artist/fan experience
Attracting advertisers and sponsors to our Social Media offerings
Create paid Concerts/Promotional events
Move to a "subscriber based" revenue model to reach 4M monthly paid subscribers

LEADERSHIP

STAFF

Rob Snyder, CEO — As CEO owned, grown, sold multi-million-dollar firms. Visionary entrepreneur and social media leader
Adam Pressman, COO — CEO Syndicate Path, CEO LeaderShipShape
Ernie Stern, General Counsel — Partner at Culhane Meadows PLLC, Securities and corporate law attorney

BOARD OF ADVISORS

Steve Cooper — Former CIO of: Department of Commerce, Red Cross, FAA, Department of Homeland Security
Mitchell Koulouris — Board of Governors — Co-Chair Advocacy Committee The Recording Academy (The GRAMMYs), VP Digital Content Licensing, Red Touch Media
Tom Suder — Founder, Board President ZeroNow; Founder, CEO, Omnilert
Steve Lynch — Founding member of the band Autograph, World-renowned guitar player and music industry guru

FOCUS

HOW WE ARE DIFFERENT

Provide a common platform for Master Artists (those meeting the Masters definition) to debut new work
Awareness building/promotion of Master Artists new works and live events
Exclusive live streaming audio/video of new music
Revenue share with affiliated artists
Artists' opportunity to participate in benefit packages and artist collaboration
Plan to pay the artists healthcare benefits 100% for life upon reaching goals
We promote an artist focus, not provided now by other music companies

SOLUTION

ARTISTS FOCUSED ON BY MASTERS

Over 3,000 bands and artists in our Masters Radio Database (MRD)
Each year we add new batch of artists meeting the 20 yrs. ago definition
Biggest selling point for artists is potential Healthcare Benefits
Include all music genres — less emphasis on Country music because of Nashville
90% of our MRD are still touring and 13 of top 20 grossing concert tours are Masters Radio artists
80% of the MRD have new music in past 3 years or planning on releasing new music
Current endorsement videos and station IDs on the main site/stream
Interviews with artists currently reach over 3M people worldwide with over 500K readers each

www.mastersradio.com

CURRENT

OUR PROGRESS

Mobile Website — www.mastersradio.com
Stream — Three working streams heard around the world on all 7 continents — 24/7
Social Media — Facebook, Instagram, Twitter, YouTube, Tik Tok; 150M people monthly, avg 120-160 posts monthly, largest one day 27M, largest post 3.5M
Industry Progress — Supported and recommended by over 1500 artists and bands; New music received by internationally known bands before any other music outlet
Content — Interviews conducted: Bad Company, Everclear, White Snake, Jefferson Starship, Billy Vera, Heart, Night Ranger, Autograph, Player, Fred Schneider (B-52's), Paul Carrack, among others. Daily Blog, Weekly Podcast, Masters Radio Top 100 Chart, Album reviews, Artist Nebula
Song Forge — Over 400 song catalog; Currently working with established bands to record

CURRENT

WORLDWIDE REACH

* Represents All Masters Radio Platforms

Our content reaches listeners on all 7 continents, with over 150 million monthly impressions across all platforms.

FORWARD

ARTISTS ONLY SECTION OF MASTERSRADIO.COM

Offering — Artist part of main website platform with secure sign-on (over 8000 people); Benefits are for artists and their support personnel
Companies (proposed and negotiating) — Healthcare: Insperity, GIG Worker Solutions; Legal/Rights Management: To be announced; Life Insurance: NY Life (proposed); Investment Services: Jason Howell Company; NFT Offering: SAFERoyalties; Merchandise and Music Purchasing: Alta Effects Production
Initial vs Goal — Masters Radio plan is to subsidize all artist benefits once subscription goal met (4M subscribers); Offerings available for artist purchase at reduced cost; Direct artist access for companies and promoted by Masters Radio
Development Needs and Solutions — Benefit companies help fund the creation and maintenance of the offering; Percentage of all sales goes to Masters Radio

COLLABORATION

RELATIONSHIP BUILDING

Partnerships — Talking to major music industry companies and individuals to help further our mission; Monetary commitment to help us market our solutions together; Cross promotion (Combined strength of social media reach benefit; Reach of 200M people worldwide monthly anticipated to grow to 10M people per day; Masters Radio maintains a 30% engagement rate at less than .01 cents CPE)
Sponsorships — Company sponsorships of Masters Radio events, social media, and live venue concerts will benefit companies in a targeted demographic with larger disposable income; Investment in sponsorships will strengthen a larger ROI and tie to the artist community
Advertising — Working with companies to increase their online presence and present them to a wider audience worldwide; Large Masters Radio social media campaigns yield millions of engagements at a low-cost point

Thank You!

Contact Information

WEB

www.mastersradio.com

FACEBOOK

Rob Masters · Mastersradio

YOUTUBE

@mastersradio

PHONE

(833) 697-6647 (MYSONGS)

571-214-6956

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Highlights

Executive Summary

Market, Products and Services Overview

Music streaming market reached $47 billion in 2024
Masters Radio has over 300 million content views and over 275 thousand people engaging each month in 2024.
Masters Radio uniquely empowers artists to debut their latest tracks while forging deep connections with an engaged community of music enthusiasts.
Masters Radio offers music, interviews, live events, and unique fan engagement opportunities.
Four revenue streams: Advertising, Subscriptions, Fees from funding efforts and benefits, merchandise and events sales

Marketing Strategy

Sales Strategy

Financial Projections

Your Next Steps

Step 1 - Let's Connect

We are not soliciting the sale of securities yet. We want you to be made aware as soon as we are. Please provide an email and your name. We will never share your information with anyone.

Step 2 - Review what we send you

We will send you a complete potential investor information document with more detail on the topics above, our financial proforma and specific terms of the investment and what to look for when the opportunity is available.

Detailed Investor Information

Executive Summary

Overview

Masters Radio, a brainchild of three seasoned entrepreneurs, is poised to revolutionize the music industry by championing the cause of artists and their fans. Born out of Rob Snyder’s passion seven years ago, Masters Radio has grown exponentially, and it’s time to elevate it to a prominent and profitable position in the digital music industry. Our focus is on playing new music from artists who first gained popularity twenty years ago or more. Our database boasts over 6000 solo artists and bands from all genres. We share their music with fans through a stream of approximately 100 new songs, accessible globally via our website and apps pending on Apple and Google Play

Background

The music industry, including terrestrial, satellite, and most digital streams, often overlooks these artists’ new music. Despite producing quality music, these artists are sidelined in favor of the industry’s relentless pursuit of the next big sensation. This approach has led to dwindling revenues for artists and escalating subscription costs for fans.

The Unique Value Solution

Masters Radio aims to disrupt the current digital music model by increasing artists’ revenue share while keeping subscription costs low. We have identified multiple revenue streams, including unique concierge advertising options and an attractive pricing model for our standard streaming audio and online platform media ads. We offer an affordable price point to businesses unable to afford top-tier broadcasters and platforms. Our basic subscription is less than $5 per month, granting fans access to exclusive interviews, curated playlists, merchandise, and events. We also provide artists with access to affordable healthcare and other benefits, and we have developed artist pages on our site to help them raise capital for music tours and development

Revenue

Check out our Financial Projection pages as we’ve laid out the full plan with three different projections: Good, Better, and Best. Our entire sales, marketing, and staffing plans are there for all to see as we want to be fully transparent and offer our community a voice to tell us what we should be doing and how to make this the most valuable music community for them.

Growth

Envisioned for Masters Radio’s first year is a, common for the industry, quadratic growth, or “hockey stick” with our customer conversion, revenue targets per month, and expenses and staffing. We anticipate a gentler curve in year two as we transition from growth to the operating phase of the business cycle. Our plan covers the two years for which we can make solid assumptions. Market conditions and the availability of the same artists’ music by the rest of the industry present a risk to our business model and as such dictates we not project beyond this two-year point. As operations commence, we will fine tune the plan, work with our advisory board (who have all been leaders in businesses like Masters Radio), and work with our artists to determine the direction for Masters Radio.

Conclusion

Masters Radio has identified and is ready to fill a void in an established industry. We have proven that both fans and artists want Masters Radio to succeed. Our platforms are accessed by millions of people per month around the world, and our stream is heard on all seven continents. Our plan is easily implemented and relatively easy to accomplish, with a sustainable profit margin and burn rate. We aim to change at least a small part of how the music business treats artists, the very individuals who create the music that becomes the soundtrack to our lives.

The Leadership Team

Rob Snyder

Rob is the founder and program director as well as the Chief Executive Officer

Jay Slonaker

Jay is the Chief Marketing Officer and a veteran digital marketing and media professional.

Adam Pressman

Adam is the Chief Operating Officer and manages sales and other operations using his experience in starting and running five other businesses.

Market Analysis

The global music streaming market is experiencing significant growth. According to various sources, the market size was $38 billion in 2024, with an expected compound annual growth rate (CAGR) of 14.4% to 15.10%. The demand for music streaming services has increased, with a 29.2% growth in worldwide streaming subscriptions in the second quarter of 2025 The market is expected to be worth around USD 125.70 billion by 2032. The market is driven by factors such as the widespread use of smart devices, the increasing acceptance of digital platforms, and the availability of high-speed internet. The market segmentation is primarily based on platform, service, end-use, content type, and region. The biggest pain points consumers have with music streaming services include in-app bugs, wrong recommendations, unwanted ads, and offline use.

Masters Radio is, from a revenue perspective, a startup but it has been around for years and therefore has a track record to better validate the size, scope and worth of the likely market. Over 300 million people have seen our content and over 10% of them have engaged to find out more. So with a potential reach of 3.5 million we anticipate easily obtaining the market share of advertisers listed below in the marketing plan and a good number of subscribers from our followers but also among the 5 million app purchasers.

For the App Download

Customer Segment	Total	Market Share	Converted	Price
Listeners	3,300,000	1%	33,000	$1
App buyers	5,000,000	1%	50,000	$1

For the Monthly Subscriptions

Customer Segment	Total	Market Share	Converted	Price
Listeners	3,300,000	1%	33,000	$5

Products and Services Overview

Masters Radio will offer digital content in the form of video, audio (music and interviews), live and virtual events, options for direct and indirect fan and artist engagement for funding projects, purchasing merchandise and event tickets, real-time video conferencing between artists and fans and, via partners, enhanced listening technology for the fans and enhanced control over their digital creations for our member artists as well as comprehensive corporate employee style benefits.

There are five paths to revenue.

Advertising – We are a low-cost, high-reach option for customers who want finely grained demographic targeting and comprehensive reporting on results. We plan to be the “Go 2” option for mass media buyers seeking an effective alternative for the most expensive outlets.
Subscriptions – While many of our member artists’ content is available in multiple ways besides Masters Radio, our analytics since we started prove that our unique content: playlists, interviews, podcasts, and music news are all at a level typically available (Rolling Stone for instance) at a much higher premium subscription than our $4.99 per month. Again we’ll provide a lower cost to the subscribers for a broader and usually better quality of content.
Benefits – our partner providers of benefits pay commissions for each member we enroll while they maintain their premiums. These benefits would not be available to our members any other way and, upon our attainment of first year goals, will be subsidized or paid outright by Masters Radio. In good times or bad, people pay their health insurance so there’s a more recession resistant path to revenue.
Event, merchandise and investment revenue. Our artists will leverage our reach and capabilities in event and merchandise sales to bring in more revenue for themselves and we’ll take a small commission for that as well as the commission on our providing crowdfunding services for the artists projects supported by their fans or investors. The ability to combine advanced financial technology with advanced entertainment technology is a differentiator allow us to be more valuable to our member artists and subscribers who support them.
Funding – Masters Radio is unique in being a community of musicians and their fans that is connected to a turnkey regulated investment platform to support crowdfunding and other ways for our users to convert their social capital into working capital. Masters Radio gets a percentage (typically 3 to 8%) of all capital raised.

Marketing Strategy

The marketing strategy includes leveraging the founders’ business connections on LinkedIn and a conservative approach to market share targets. The company plans to use contracted Digital Media ad sales professionals and engage a professional subscription marketing agency to ensure capture of revenue targets.

The strategy reflects some very conservative assumptions. With a similar model, Pandora Media, grew fourfold in its first year. We face more competition than they did but we have more revenue channels (benefits, events, and merchandise) and are providing exclusive content they didn’t have.

The three founders have about 22,000 business connections on LinkedIn. Here’s how what we believe would be the best market targets break down:

Customer Segment	Total	Market Share	Converted
Corporate marketing pros	4,320	25%	1,080
Artists & management	8,160	5%	408
Venues	5,520	5%	276
Marketing Providers	3,984	25%	996

It’s typical to assume a one in four close rate when putting together a senior level ad sales professional and a cost and impact conscious advertiser. The analytics make clear a high rate of engagement on our content indicating when we seek a call to action, those calls are made. We’ll be devoting a marketing budget that is a best practice percentage of revenue in proven ways to ensure our marketing efforts meet the market share goals.

For purposes of comparison:

It appears Pandora first reported revenue in the 4th quarter of 2005.

Key points:

Pandora launched its online radio streaming service in 2005.
Pandora reported its first revenue in Q4 2005 of $311,000.
Revenue grew to $1.4 million in Q1 2006 and $4.5 million by Q4 2006.
Pandora’s revenue mostly came from advertising during its early years before launching paid subscriptions.
Revenue grew steadily each year, reaching over $100 million in 2011 and over $1 billion by 2015.

It’s important to remember that, in the case of Masters Radio, streaming is only one of five revenue streams.

Sales Strategy

Advertising

The sales strategy focuses on above industry standard commission-based sales for advertising. Our costs for access to millions each month well below industry average and we offer both creation and distribution of digital media content providing a single vendor solution. The company has a detailed sales plan with projected customer acquisition and revenue. The sales plan for the advertising model relies upon commission-only (30%) people selling to the ad clients identified in the Market Analysis section. The average US business spends $200 per month on social media advertising. While a self-service process is in place to set up an advertisement on Masters Radio that will work well for several advertisers and media buyers, the commissioned sales team will focus on obtaining $5000 per month retainers to set up comprehensive campaigns. The core value proposition for Masters Radio advertising is that, unlike other providers, Masters Radio clients can get both content created and distributed. Smart people in advertising sales see this advantage. Nearly 100 applied for recently opened ad team positions at Masters Radio. A dozen were interviewed and four selected so far, all confident that their competencies and connections will ensure they meet their sales goals.

It would require only 221 customers or 1% of the 22000 mentioned above purchasing these retainers to meet revenue target for the advertising team , with each of our sales team earning just under a half million in commissions. Advertising is by far the most important of our paths to revenue.

Subscriptions

A professional contracted subscription marketing agency will be engaged outsourcing most efforts and all of the risks that would preclude being able to try multiple marketing methods. With this approach, partners, such as our benefits provider, would be marketing to likely subscribers of ours as they seek their own subscribers. Bundling subscriptions with other premiums and short term offers should generate an early surge in subscriptions while in the long run the word of mouth reputation and the ongoing quality of content will get new subscribers gradually while keeping current ones.

Subscriber management will be by partner Recurly, among the largest such providers in the business. Their client list also provides cross-promotional partnerships where subscribers for others of their clients can easily include subscriptions to Masters Radio and vice versa. It only takes 4820 subscribers to meet the year goal. That’s less than 2% of the monthly total of people who are currently engaging our content.

Benefits

Leveraging only our connections with our current artists and the most likely subset of our LinkedIn connections reveals the following market for benefits in the first-year netting $108,000 in commission.

Customer Segment	Total	Market Share	Converted	Commission per month
LinkedIn connections	25,000	1%	250	$20
Facebook/Insta connections	5,000	1%	50	$20
Contacts	15,000	3%	450	$20

It’s important to note that Masters Radio is incurring no risk typical of underwriters of benefits like healthcare. Our partner Gig Workers Solutions takes on these clients paying us a commission on their monthly premiums.

Non Recurring Revenue - Merchandise, Events, Investments

What we are calling our transactional channel as it does not focus upon monthly recurring revenues is what we’ll earn from selling our own brand merchandise and tickets to exclusive events, our commission on the sale of artists’ merchandise and any investment they obtain with our fan investment platform available to every member artist. In our first year we do not expect as much traction as we’ll get later when artists and fans, seeing the value in the brand, are more likely to support it.

We think we can sell hats without a lot of effort or risk to a small percentage of those already clicking our content. Our marketing will be ads in our stream and in our social media platforms that already see that high level of engagement. We have providers of “company store” brand marketing services that will for a small fee set up an online sales and fulfillment site, branded as Masters Radio or any desiring member artist, that will manage inventory, tax, shipping and handling thereby removing all the risks typical of a retail or online storefront.

The thousands of artists who support Masters Radio now have already committed to exclusive live and recorded events and a partnership in the first six months of operation will provide for a Masters Radio Presents touring concert series providing an opportunity for many of our artists who now can’t afford to go out on the road and get in front of their fans a way to pay for and manage the series.

Crowdfunding is one of the best ways people with large groups of fans and compelling content can get access to capital for funding new albums, tours, equipment purchases, even real estate and other securities investments. At present there is no music focused platform that is able to legally provide donations and investments to our artists and the fans that love them. A fully registered investment platform is connected to Masters Radio providing each member artist the way to get funds from their fans. The sales strategy for this is simple. Show the artists how this works and then get out of their way. We will not need to “close” anybody on the huge value this provides a community not often able to take advantage of other means of capital formation. Masters Radio takes a commission on each dollar raised on the platform.

Financial Projections

The company has a solid financial plan which focused on profitability right from the start. There are three cases below. Note that there are no months without profit due to a careful control of costs once the plan begins. Also leaning toward conservative numbers, we determined a “likely addressable market” as opposed to a total addressable market by selecting among the four most likely ad buying business sectors (Corporate ad buyers, Artists & management, Venues, Marketing Providers) those to which the company founders have LinkedIn connections. That number is just over 25,000.

Investment Terms

Masters Radio is not yet soliciting a sale of securities. We are gathering information of what our investors desire and in a few weeks will provide a link here to access the information in the required format from state and federal regulators. We are considering any of convertible bonds, revenue shares, or equity types of issues.

Use of Proceeds

The proceeds from the private placement will be used to fund the growth strategies outlined in the business plan, including marketing, sales, product development, and operational expenses. The Financial Projections detail the use of funds (invested or earned) for each of Year 1 and Year 2.

Risk Factors

Investing in Masters Radio involves risks, including market conditions, competition, and reliance on the continued popularity of the artists featured on the platform; though some of that is offset by the benefits revenue stream. Also as there’s no equity in this offer, investors can’t liquidate assets to offset losses.

Masters Radio has undergone a comprehensive due diligence assessment. The questions and answers are here.