Artists survive by sales of merchandise, both at live shows and by sales on their own sites and approved third parties. The thing we have learned over the years is that third parties can take 30% of the sale. We aren’t going to do that.
Who buys music? Our fan demographic sweet spot is between 35-65 and skews towards the male side of the aisle. Our demo has more disposable income and grew up OWNING albums, reading liner notes, and going to LIVE concerts. While our stream will always be free, we plan on giving the artists the chance to sell their music here. How we are different is in the percentage of the sale we will take. It will be a LOT less than other companies.
A digital fingerprint. The music industry is changing and we are part of that change. We will be offering artist NFTs of their music. More information coming soon.